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Korean Musicals
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information on Korean stamp
Date of Issue : 2022.10.14
Types : 4
Denomination : 430 won
Design :
Stamp No. : 3621
Printing Process
& Colors
: null
Size of Stamp : 25.1 × 45
WholeSheet
Composition
: 6 × 2
Image Area : 25.1 × 43.5
Paper : null
Perforation : 13¼ × 13½
Printer : POSA
Designer : Park,Eun-kyung
Quantity : 492,000
Detail
After the end of the Korean War, various genres of American popular culture was widely introduced and began to spread across Korea. One of them was musical theater, and the debut of the music troupe Yegrin Akdan in 1966 captivated the hearts of the audience with its performance Saljjagi Opseoye (“Sweet, Come to Me Stealthily”). Korea Post is issuing the commemorative stamp series of Korean Musicals to introduce four popular original Korean musicals during the golden age of musicals in the 2000s. First staged in 1995, The Last Empress portrays Empress Myeongseong who implemented policies to educate the masses and curbed the Japanese expansion until her assassination on October 8, 1895. The Last Empress was so widely loved that it released tickets for standing rooms for the first time in Korean musical history. In 1997, the show even debuted on Broadway as the first-ever Asian musical. It became the first original musical in Korea to attract more than one million viewers in 2007, later pushing past the 1,300th performance and 1.9 million audience milestone. As the first non-verbal performance in Korea, Nanta is a musical performance in which performers strike rhythm and beats like a boxing match, and four chefs batter different kinds of kitchen utensils to cook dishes for a wedding party. As Nanta toured 318 cities in 58 countries around the world and garnered over 14 million viewers, it has proved to be a leading cultural product of Korea. Werther, a musical based on Johann Wolfgang Goethe`s novel The Sorrows of Young Werther, premiered in 2000, depicting Werther’s unrequited love for Charlotte despite knowing beforehand that she is engaged to a man. Living up to the reputation of the original, Werther gained nationwide popularity. In 2020, the musical launched a special run in honor of its 20th anniversary, thereby bringing in over 300,000 audience members in total since its release. It also became the first Korean theatre adaptation that gave rise to the so-called phenomenon of “revolving door audience,” referring to revisiting theatergoers who watch the same performance repeatedly. Since its first stage in 2005, Ppallae (“Laundry”) has been a steady seller and has found widespread support and acceptance from the public and critics. The musical has also reached out to global markets and has been introduced in middle and high school Korean language textbooks. The show sheds light on Seo Na-yeong, who has left her hometown to settle in Seoul, Solongo, a migrant worker from Mongolia, and the stories of people living their daily lives on the fringe of Seoul. Laundry received a positive response in Japan and China. Since its premiere, more than 5,000 performances have been held for 17 years to accommodate over one million viewers in total to become Korea`s leading original musical. The Korean musical industry has experienced a 20% growth per annum on average for the last 20 years, occupying over 70% of the sales value of the performing arts market in Korea. We hope this commemorative stamp serves as an opportunity to explore the genre of Korean musicals and spark greater interest as they are set to emerge as a key driver of Korean culture.
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