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With the continued growth in internet use, including social media and online gaming, we are witnessing an increase in the use of abbreviations and slang, which adversely affects the Korean language as well as the excessive use of loanwords. In response, Korea Post is issuing the Beautiful Korean Language stamp series to raise awareness and promote the beautiful language of Korean, even if it may seem unfamiliar, with the themes of four intriguing Korean words: haetgwi, bomgi, yunseul, and utbi. The word haetgwi refers to light that shines when the sun rises, similar to the term dodeulbyeot, which refers to morning sunlight. As haetgwi pertains to the time around sunrise, it cannot be used to refer to the midday sun, but rather is used primarily in literary works to represent “hope.” The word bomgi refers to the energy or feeling that makes you feel like it is springtime. During the months of March and April, the term bomgiun (“spring breeze”) is frequently used in the news or during weather reports. Whenever you feel spring approaching, use the word bomgi alongside bomgiun. The word yunseul refers to the sparkling ripples that shimmer in the sunlight or moonlight, similar to mulbineul (“water scales”). You may encounter yunseul on a sunny day, during a moonlit night, or during twilight when the sun rises or sets. There is something even more beautiful about it when the waves are calm. In recent years, yunseul has also become a popular name due to its beautiful meaning and sound. It is common during the rainy season for rain to cease for a moment, but the feeling of rain can still be felt in the air. The word utbi refers to that lingering feeling of rain, even after it has stopped raining for a brief period of time. This new stamp series features illustrations that combine nature with the Korean language, expressing each word in the form of a visual narrative. As you explore these stamps, we hope you discover more captivating Korean words, not only through these stamps but in your conversations, enriching your linguistic repertoire.